THE founder of an outdoor theme park near Whitchurch has urged parents to ignore the rain and get kids playing outside again.

Tom Blofeld created BeWILDerwood, which has a Cheshire based close to Cholmondeley, and insists children should still be taken to play outside, despite the rainy summer we've been experiencing.

Mr Blofeld said his childhood memories of playing in the rain is what led to his founding of the play park.

“Being a parent myself, I know how conscious we all are about how much screen time our children have,” he said.

“With more and more technology it’s hard to find that balance.

“But it worries me the impact that a rainy summer could have on our children.


“They may be forced to stay indoors where technology seems like the only entertainment option.

“I believe as parents we have to actively encourage children to play outside, like we did when we were younger.

“It’s where BeWILDerwood all stemmed from, my adventures in the woods as a child.

“Being outdoors is so good for children and adults! It sparks imagination, helps children develop and is just good old-fashioned fun.

“Forget the video games and computers – let them experience a real adventure.”

Whitchurch Herald:

With the forecast looking wet for the coming weeks, BeWILDerwood want parents to get back to nature and not let the traditional British weather put them off having family adventures.

He added: “Will your children remember it rained when they’re older? No.

“What they will remember is that day we all ran wild in the woods, when they beat dad on a zip wire, splashed in puddles, they ate an ice cream in the rain.

“As long as they’re dressed for the weather little ones really don’t care about the rain – I think it actually makes it more fun for them.

“Plus, the leaves on the forest trees take care of nearly all the raindrops anyway.”

For more about BeWILDerwood, head to