A TASTY new trail is set to be launched in Shropshire helping both visitors and locals discover and sample the county’s great produce.

The Shropshire Good Food Trail aims to highlight venues that grow, make, sell or serve the county’s finest and most sustainably produced food in a fun and informative map and guide.

And the group behind it is looking for venues to sign up now.

The Shropshire Good Food Partnership, which promotes good sustainably produced local food, has come up with the initiative which will be launched at Shrewsbury Food Festival on June 24 and will run until July 9.

Jenny Rouquette, of the Shropshire Good Food Partnership, said: “Shropshire already has an outstanding reputation for its top quality local food.

“We would like to celebrate this and share the story of our amazing local food with not only those who live here but also visitors to the area.

“We want to give everyone the chance to follow the trail which will guide them to the hidden gems of the Shropshire food economy and discover the value of supporting sustainable home-grown produce.”


The food trail is designed to give a boost to the Shropshire food economy and all the businesses and organisations involved.

All those who sign up to the trail will benefit from a county-wide promotional campaign.

They will also have chance to connect with other like-minded good food producers and suppliers in the area.

The creation of the trail has been supported with funding by the Sustainable Food Places organisation and the Co-Op Foundation.

Further information on how to register to be a part of the Shropshire Good Food Trail is available at www.shropshiregoodfoodtrail.org or you can email hello@shropshiregoodfood.org

The Shropshire Good Food Trail initiative will be followed by the Shropshire Love Nature Festival which is also organised by the Shropshire Good Food Partnership.

The month-long series of events will run from July 22 to August 6.