Organisers have said they are thrilled with the response after the likes of S Club and Atomic Kitten drew in big crowds over the weekend.

The event, at Alderford Lake, was headlined by S Club, Example, Boyzlife, and Atomic Kitten while Radio 1 DJ Scott Mills played a set on Friday.

Zoe Watson, sales and marketing manager from Alderford Lake, took to social media to thank the team at the lake and to everyone that bought a ticket.


And she highlighted the challenges facing small festivals and the unexpected coemption of the small matter of the England match going to penalties.

She said: “Where do we even start?!

Five women jumping for joy at Alderfest.Five women jumping for joy at Alderfest. (Image: Alderfest.)

“The two days were an absolute dream come true for us here at Alderford.

“After so much hard work and sleepless nights, it was so incredibly special to see our customers having the best time and making memories that will last a lifetime together at AlderFest.

“We loved every minute of it.

Festivalgoers enjoy the day at Alderfest in Whitchurch. Festivalgoers enjoy the day at Alderfest in Whitchurch. (Image: Alderfest.)

“We couldn’t be prouder of the team who helped to deliver this event, from the absolutely incredible team here at Alderford, to the impeccable team of contractors who have become like family to us over the past three years.

“We are incredibly lucky and we can’t thank you enough.

“And the most important thank you goes to you, the amazing customers who have been the biggest part of making AlderFest 2024 the best year yet.

“It has not been easy, to say the least, with the world making it hard for small festivals to survive.

Youngsters enjoy the day at Alderfest.Youngsters enjoy the day at Alderfest. (Image: Alderfest.)

“But your support has been the motivation behind keeping AlderFest alive, and we couldn’t be more grateful to you for choosing to spend your weekend with us (especially with the football on!)

“It makes us so proud to know how much this little festival means to the town of Whitchurch and far beyond.”

Through its Facebook page, staff at the festival have been happily collecting memories from those who were there and Zoe added that more pictures and videos are welcome.

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She said: “As we are all still on the high from the weekend, let us know your favourite moments from the weekend and share your photos/videos with us!

“We’re not ready for it to be over!”

For more about the festival in 2025, head to