A THIRD-generation Whitchurch family business has enjoyed a successful 2023 with a host of awards under its belt.

Elegance Natural Skin Care makes its award-winning natural skin care products using traditional British craft methods.

Now the company has won “Best Family Run Natural Cosmetics Company in Shropshire 2023” and “Best Family Run Natural Skin Care Company in West Midlands 2023” at the SME Business Elite Awards 2023.


The business is run by mother and daughter Hazel Beddows and Gemma McCrystal Edge, advocates of natural ingredients, they love using nature’s heroes in their products such as Goat’s Milk for dry sensitive skin conditions like eczema, psoriasis, rosacea, dermatitis etc, honey for its anti-bacterial properties and many more.

The duo said: “Overall a successful 2023 for Elegance Natural Skin Care – we are looking forward to all that is to come in 2024.”

Hazel and Gemma were also finalists for 2023 for “Business Owners of the Year” at the National Business Women’s Awards 2023 in London.

Want to stay up to date with all the latest stories from Whitchurch and the surrounding area? Click here to sign up for our morning and daily email newsletters and click on the + for the 'Morning Briefing' and the 'Daily Catch-Up'.

All their products are Certified Cruelty-Free and Vegetarian Society Approved, along with also expanding their Vegan Approved Range, available on their website.

The business is best known for their Goat’s Milk Range for Dry, Sensitive Skin which has won many awards such as, Best Cream for Psoriasis in the UK, Best Cream for Eczema in the UK, Best Goats Milk Moisturising Cream in the UK, Best Goats Milk Hand Cream and so many more.

Their Famous Gardener’s Honey Hand Cream is also featured in the Top 10 Best Hand Cream for Gardener’s by BBC Gardener’s World for the fifth year running.