THE former owners of a Whitchurch company have launched a new book chronicling its history.

Former Grocontinental owners, Ray, David and Linda Grocott are behind 'The Grocontinental Story' which takes a look back over the company's 76-year history before it was taken over by AGRO Merchants in 2017.

The book was written by author Fay Wrixon and it was unveiled at a special event attended by former employees, family and friends in the Grocott Heritage Centre in Prees.

The venue showcases a host of Grocontinental memorabilia including vintage vehicles, film and photography.

The new book follows on from an initial book 'Wheels of Fortune' which came out in 2004 and Linda Grocott explained why they decided to release another book.


She said: "We are very fortunate to have kept a comprehensive archive of material over the years and, having covered so much of our history in the first book, we thought it would be a great opportunity to bring the story right up-to-date.

"Most importantly, we were able to track down Fay 20 years on from the first book and she has done an amazing job continuing the story so seamlessly.

"She also had to manage the challenges presented by Covid-19 restrictions by conducting many of the interviews for the book online.

"The book features the voices and anecdotes of so many people who worked for Grocontinental and it is these that make the book so special.

"A number of our former colleagues were able to join us for the launch and we look forward to many more visiting our Heritage Centre later this year."

Former chairman, Ray paid tribute to people who worked for the family firm over the year and thanked them for the success.

Proceeds from book sales will go to the The Grocott Family Charitable Trust.

A spokesperson for the trust said: "The Grocontinental Story’ is available to purchase from Prees Post Office, Whixall Marina Café, Wem Book Shop and Nixons Pet & Country Store in Shrewsbury.

"The Grocott family are requesting a minimum donation of £10 for the book with all proceeds going towards The Grocott Family Charitable Trust which supports people and organisations in the local community.

"Prees Post Office and Wem Book Shop will take cash donations only, while both cash and card payments can be made at Whixall Marina Café and Nixons Pet & Country Store."