WORKERS across Shropshire have so far helped fund 34 lifesaving missions in the last year by making donations from their salary to the Midlands Air Ambulance Charity.

However staff and volunteers there say that more donations are now needed for the charity to continue its lifesaving services.

The Midlands Air Ambulance Charity is urging more Shropshire businesses to support its pre-hospital emergency service by signing up to its Payroll Giving scheme.

By signing up, employers can give their employees the chance to opt in and donate an amount from their monthly salary.

As the donations are taken directly from wages, individuals will only pay 80 per cent of the pledged amount with the additional 20 per cent being met by the HMRC.

Pam Hodgetts, corporate partnerships manager for Midlands Air Ambulance Charity, said: “Payroll Giving is such a simple and effective way businesses and employees can help support our essential rapid response service.

“It is a valuable, long-term source of donations and allows participants to make simple, tax-effective donations to help support our future lifesaving missions.”

To get involved with Midlands Air Ambulance Charity’s Payroll Giving initiative, visit:

Find out more about Midlands Air Ambulance Charity via the website: and follow the lifesaving service on social media.