A NATIONAL supermarket chain is set to move to Whitchurch by the end of the month.

McColl's, in Wrexham Road, will be the new home of Morrisons, with signs outside the shop announcing the move on September 30.

The store will become a Morrisons Daily ¬– a smaller sized shop to the brand’s superstores - in line with the chain's national takeover of 300 of McColl's existing branches.

Under the terms of the new agreement, the supermarket giant will support the conversion of the Whitchurch McColl's convenience store into a Morrisons Daily – selling Morrisons own-brand products.

Jonathan Miller, chief executive of McColl’s, said he was pleased to see the store converted to a Morrisons.

He said: “I am delighted to extend our partnership with Morrisons by a further three years, ensuring the continued supply of a supermarket-quality offer across our entire estate, as well as the planned conversion of additional Morrisons Daily stores.

"This important milestone has been achieved with the welcome support of our banking syndicate, enabling us to execute our strategy to deliver sustainable profitable growth.

“In Morrisons we retain a long-term partner with best-in-class sourcing and manufacturing capabilities and a leading convenience offer for the local neighbourhood communities we serve across the country.

“Despite the challenges presented by Covid-19, the new partnership represents another significant step forward in achieving our strategic goal of increasing our fresh food offering in our store estate, while offering the best value for money for our customers.

"We are well positioned to continue enhancing our convenience offer and improving the quality of our estate at a time when the importance of neighbourhood stores has never been greater.”

Meanwhile, David Potts, chief executive of Morrisons, added: “This agreement is another example of Morrisons extending the reach of our popular brand.

"In doing so, we are building a broader, stronger Morrisons for customers, and leveraging our existing assets to achieve capital light, profitable growth.

“We are delighted to be further expanding our successful partnership with McColl’s and look forward to growing together for many years to come.”