Members of the public are being urged to show their support for Air Ambulance week by continuing to donate to Midlands Air Ambulance Charity’s online bucket collection.

The week, running from September 7-13, is running on the the theme of ‘because every second counts’, highlighting the crucial work it and 21 other air ambulances does.

Each day Midlands Air Ambulance Charity attends an average of 10 lifesaving missions across Shropshire, among others, costing £2,500 a time.

"Emma Gray, fundraising and marketing director for Midlands Air Ambulance Charity, says: “Since the beginning of the Covid-19 pandemic, we have faced many challenges, including a significant drop in donations as the economic effects of the pandemic take hold."

To donate to the Midlands Air Ambulance, head to or