An opticians in Wem has won a regional award for their dedication to customer service.

Scrivens Opticians, based in High Street, has been recognised for delivering the best customer service in the north.

Branches are ranked by how well they deliver customer service based on a number of different factors, with customer feedback being the most important.

The branch in High Street beat 49 other branches in the north region and received the accolade at Scrivens’ annual conference and awards ceremony at Edgbaston Stadium.

Manager Melanie Mort, who joined the company 18 months ago, said the win was a "lovely surprise".

“We are a new team and we pride ourselves on our good customer service," said Melanie. "It was quite a shock to hear we had won, but a lovely surprise too.

"We have many loyal customers and are attracting new ones too.”

Scrivens chairman Nicholas Georgevic added his congratulations to the Wem branch, saying: “Our success is thanks to the fantastic people who work in our branches to deliver a great community and customer focused service.

"Congratulations to Wem branch on winning our Customer Service Award, it is well deserved.”