OSWESTRY's Business Improvement District (BID) has joined forces with a high street app which aims to boost footfall and sales in towns and cities.

BID has launched its new partnership with multi award-winning app LoyalFree in the hope of boosting the area's digital footprint.

Oswestry is now the 14th town or city in the UK to take up the app which is now supporting more than 1,200 businesses.

And some of the businesses in the town already on board with the project are Liar Liar, Petworld, Gillhams Deli and The George – who will be running digital loyalty schemes.

Rob Wolstenholme from Gillhams Deli, thinks the app will help with marketing of his business and showcase its offers.

"The app looks fantastic," he said.

"I have signed up for this service as I feel it will be a great marketing opportunity for Gillhams and it will help us to promote our business and offers."

Adele Nightingale, Oswestry BID Manager, was also in favour of the app and said it is the perfect business platform that is simple to use.

"For this area the app is perfect to deliver a digital platform to our businesses, which they can use to engage with locals and visitors alike," said Adele.

"The app is simple to use and has all the information you need.

"With a large number of independents in the town we anticipate a large uptake from businesses and look forward to also support those on the industrial estate."

LoyalFree is an innovative digital loyalty app which helps businesses attract new customers via a profile showcasing their offers, reviews, images and more.

It pulls together all the vital information for an area, allowing users to benefit from using just one app for the whole of the UK. More recently the app can now offer competitions and interactive tours and trails.

This new partnership means that BID members will benefit from advertising in the local area, customer insights and social media support.

A local guide will also help visitors with vital tourism information, while an events section will showcase activities in the area.

The first trail to launch on the app will be the ‘Coffee & Tea in Oswestry’ with many others to follow including interactive halloween trails, home refurbishment trails and ones to let customers know they can use the ‘One Oswestry’ reusable cup in the area.

Jason Nesbitt, who founded the app with Sophie Hainsworth, was delighted to be launching the app in Oswestry and is positive about the new partnership with Oswestry BID.

He said: "It’s very exciting to launch in a new region within the UK, bringing our technology to more high streets.

"The uptake has been great on the first day and we are feeling very positive about the partnership moving forward."