THE Whitchurch branch of a national builder's merchant has launched a new incentive to encourage customers to the store this month.

Huws Gray, in Waymills Industrial Estate, is giving away hundreds of gifts including £2,500 worth of holiday vouchers, tools, products and more from Monday, September 2 until Friday, September 20.

The store will also hold an open day on Wednesday, September 25, with more than 25 suppliers in attendance for a free hog roast, demonstrations and a special appearance by TV favourite, the Dulux dog.

The Whitchurch site opened in June and has already had a positive response from the community.

"The first few months here have been incredible, and the numbers are growing all the time," said manager Gavin Martin.

"That's why we decided to come up with some fantastic special offers and a free event for the public.

"Anyone who spends £10 or more with us will be given a scratch card and the opportunity to win one of dozens of great prizes, in association with our trade partners.

"It's another example of Huws Gray putting people first, and how we partner with industry giants to give back to our loyal customers."

The Whitchurch branch was built on a three-acre site at Waymills, which had lain empty for years following demand for another Huws Gray outlet in the region to complement nearby sites in Wrexham and Shrewsbury.

Managing Director Terry Owen says growth and job creation are pivotal as the business moves forward, but the consumer experience is at the heart of all decisions.

"The reason we have been successful is because we put our staff and customers at the forefront of everything we do," said Mr Owen.

"This campaign is for people in the Whitchurch area who have been behind us since we arrived, and we are thankful for that."