A Whitchurch eaterie has made a move towards a sustainable future as the first coffee shop in Shropshire to become a pioneer of the UK’s only fully recyclable coffee cup made of recycled paper.

Nicky B’s Bespoke Cakes & Coffee Shop, in Watergate Arcade, is using the specially-designed ‘Frugal Cup’, which promoters say offers an environmentally friendly solution for cafes and consumers and is 96 per cent recycled.

The cup being trialled by Nicky B’s aims to raise awareness of the level of coffee cup waste and they will stock limited edition, exclusively designed cups by celebrity Frugalpac ambassador, BBC Radio personality and eco-warrior Gemma Cairney – something that Michael Brayne, from Nicky B’s, is delighted to be taking part in.

“We’re delighted to be working with Frugalpac to take a big step towards operating more sustainably," he said.

"We’re committed to doing what we can to help the reduction of coffee cup waste in the UK and encourage our customers to recycle their coffee cups after use, as we work towards supporting an environmentally sustainable economy.”

George Rumble, sales manager of Frugalpac, added: “We’re delighted to welcome Nicky B’s Bespoke Cakes & Coffee Shop onboard to support the #getFrugal campaign.

"To have the backing of a venue at the heart of a community is the best way spread the word about the innovative Frugal Cup, the first fully recyclable paper cup made of 96 per cent recycled materials that can also be recycled as part of the mainstream process.

"Nicky B’s is in a great position to help shift industry-wide attitudes on the recyclability of coffee cups, with the aim of working towards an environmentally sustainable economy."

For more information the Frugal Cup and how your coffee shop can #getFrugal, please visit www.frugalpac.com